Cross platform media optimization
We reach the people you care about, wherever they are
AMG's optimization engine (OMAR) brings individual-level targeting from digital to television advertising using billions of viewership datapoints from millions of households to optimize cross-channel
AMG's next-generation, patent-pending engine takes impressions, reach, frequency, distribution by day of week, week, and day part into account. All at the same time. And you have the flexibility to choose whether to favor greater reach or frequency.
OMAR can optimize against any target audience, not just commonly-targeted demographic slices. This allows us to take full advantage of our data-driven micro-targeting methodology and focus exclusively on individuals that are worth reaching.
AMG is optimizing more than $60 million of media spending for Fortune 100 companies in a number of verticals including hospitality & travel, entertainment (TV networks and major theatrical releases), retail, and healthcare, as well as political clients.
Easy to Use
Users can run plans and visualize output from any browser or mobile device (some functionality might be limited on mobile devices). The platform was designed with media buyers specializing in various industries, ensuring OMAR "just works" for your use case.
You should only need one tool to plan your media (but OMAR plays nicely with others). AMG produces plans that you can place; we don't suggest spending tiny amounts on a network or buying inventory that is unlikely to be available.
In additional to spot level reports, the application produces a variety of flexible, customizable visualizations.
Since rates are fluid, we provide both an estimated and maximum price and alternative inventory in case the best is unavailable.
Users can add restrictions and limitations to guide the plan process. Fine with Comedy Central but don't want to advertise on South Park? Aware of inventory limitations? OMAR is incredibly flexible.
AMG combines historical programming information and custom ratings with upcoming scheduling data to accurately model future ratings.
OMAR runs hundreds of thousands of simulations to come up with the best plan and can allocate millions nationally in under an hour.
AMG uses data from each of our providers to calculate the actual reach, rather than modeling or estimating the value.
We make sure that your customer data is encrypted at rest and in transit. All applications are protected with SSL/TLS, so your sensitive information is never sent in the clear.
OMAR calculates the optimum video media mix for your target audience across television and various digital properties.
We work with every major provider, covering a national footprint of more than 40 million households . We can choose the network that provides the best geographic coverage for our clients.